The National Art Gallery, Singapore (the Gallery) is pleased to announce the appointment of Mr Woon Tai Ho as Director (Media & Marketing). He will concurrently take the lead in the marketing communications efforts for the Visual Arts Cluster. Tai Ho will assume his new post on 12 August 2013.
In his new role, Tai Ho will lead the Marketing Communications team in planning, developing and implementing of an integrated media and marketing strategy to promote the brand identity and presence of The National Art Gallery, Singapore as well as the Singapore Art Museum and the Singapore Tyler Print Institute in Singapore and internationally.
Tai Ho has an established track record in media and communications, and has produced several award-winning documentaries and current affairs series in his former role as director and producer before moving up the management rank as CEO of MediaCorp News. He is also well connected and knowledgeable in the international arts scene, and is an arts writer and published author.
“For most of my career, I have been involved in media. I have an equally strong passion in the visual arts,” says Tai Ho. “I see this as a strong opportunity to fuse both my passions.” Tai Ho, who is also a media coach, sees this as an exhilarating time to promote Singaporean art. “These are exciting times for the arts in Singapore. The birth of the National Art Gallery will anchor Singapore as the center of Southeast Asian art. We also have a rich art bank with works that can and should travel regionally and internationally. I am happy to be part of this newly-formed cluster with some of the best professionals in the field.”
Ms Chong Siak Ching, Chief Executive Officer of the Gallery, said, “Tai Ho is no stranger to the media and arts scene. Undoubtedly, his wealth of media experience and strong networks will be an incredible asset to the team. We look forward to benefitting from his strong expertise to put the Visual Arts Cluster institutions on the global art map”.