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Consumer research for museum marketers : audience insights money can’t buy / Margot A. Wallace.

Author(s): Wallace, Margot A.

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Library Item Details

Main Title

Consumer research for museum marketers : audience insights money can’t buy

Author(s)

Wallace, Margot A.

Publisher

Lanham : AltaMira Press, c2010

Collation

vi, 179 p.
24 cm.

ISBN

9780759118096

Dewey Class

069.068

Contents

Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : a new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue.

Language

English

Subject

Museums -- Management.
Museums -- Marketing.

BRN

520

Notes